Good practices for page title tags

• Accurately describe the page’s content – Choose a title that effectively communicates the topic of the page’s content. Avoid: • choosing a title that has no relation to the content on the page • using default or vague titles like “Untitled” or “New Page 1” • Create unique title tags for each page – Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site. Avoid: • using a single title tag across all of your site’s pages or a large group of pages • Use brief, but descriptive titles – Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result. Avoid: • using extremely lengthy titles that are unhelpful to users • stuffing unneeded keywords in your title tags