Aweber’s Brilliant Strategy Wins Over Top Bloggers

 There was a time when I was shopping for a good autoresponder service, and I was stuck between Aweber and GetResponse. At that time, both services were quite similar in terms of features and pricing. Boy how that has changed!

Over the past year, after speaking to god, Aweber’s tops minds have maneuvered the biggest u-turn among all their competitors, and have made Aweber not only relevant in the new Web 2.0 world, but an essential and integral part of it!

I was (probably) one of the first bloggers to start using the Aweber broadcast feature to integrate my RSS and email subscriptions, merge it and manage everything via an “ezine” format. This helped avoid choosing between building an email list or RSS list, since I could do both!

Since then a lot of bloggers have done the same, and in time Aweber was the top choice used by almost all bloggers in the “make money” niche including John ChowYaro Starak

Then Aweber went a little further and introduced even more exciting features like the Feedburner integration Twitter integration, email segmentation, and even their own “social proof” mechanism. Although other service like GetResponse followed suite with their own blog to email syndication service, it was perhaps a case of “too little too late”.

In fact, most bloggers who didn’t quite start out with direct marketing (like I did) have only ever used Aweber, due to strong recommendation from other bloggers. Besides, Justin Premrick does a excellent job at updating the Aweber blog with the best email marketing advice, tips, and tactics. His title of “education manager” further reveals Aweber’s strategy of perfecting the art of social marketing.
underline;”>Aweber has also produced a lot of great online training and webinars. In short, they are no longer just an autoresponder service. They are also the experts, the market movers, and the source of great marketing knowledge. With their massive effort to reinvent themselves (after 9 years), I truly feel they have come to be synonymous with the term “email marketing” itself.

If you haven’t signed up with Aweber yet, I strongly recommend that you get yourself an account here:

 

 

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Important Commandments Of Link Building

Link building is an important factor for increasing visibility of your website. It is a cost effective way of promoting your website link. But link building should not be performed just for utilizing a particular tool. Following are few important commandment of link building which when followed can yield enticing results.

Understand The Value Of Links

Link building is prime factor for search engines. Many search engines like Google judge websites’ popularity as per the number of links exchanged. You can write good content and make a beautiful site but if your site won’t be visible then all your labor can become infertile.
 

Start Link Building From Your Own Website

Many experts might disagree with this statement, but as charity begins at home, link building should be started from your own website. If you have a 100 pages website then you should provide the link of all the other pages, so that your users find it easy to navigate.
 

Trust Authentic Valid Links

Don’t add links because you want to exchange links. Be specific while choosing a link partner. If you’ll add links like this then search engines might categorize you as spammers. Often, because of bad neighborhood search engines ban websites.

Have Alternate Link Text

Try to put alternate text in your link. This gives you a unique visibility. When you exchange links try to use your most important keywords in form of alternative text. These texts will serve the purpose of link building as well as keyword listing also.
 

Search Good Links

Don’t exchange random links. Conduct a research for good websites which are related to your business, then exchange links with those websites. Don’t hesitate to ask websites to exchange links. When you have pertinent link exchange then only search engines will believe your authenticity.

 

Be Creative

Be creative while searching your link partner. It’s a long time relationship hence you need to be known to your exchanging partners. Don’t be monotonous while searching link partners. Think widely and wisely while searching websites for link exchange.

Don’t Link Everywhere

If you have a relevant, informative site and have attain a good PR in search engines then you are most likely to receive numerous link exchange requests. Now comes the time when you have to be really careful, don’t let all websites to add there links with you. Though there might be some relevant websites but don’t be allured by all websites and try to add only those websites which you feel can pay you later.

Track Progress

You can’t judge your success until you judge your progress. Track every little progress and analyze yourself whether you are on a right way or not. In SEO, you’re every step counts and only you can track your progress in search pages.
 

Have A Clear Goal

Before starting your link building exercise make sure you know exactly where to go and what to hit. Be firm and define a clear target for link exchange. Don’t wander while searching websites, and add those links which you feel are relevant to your website.

Be Attentive

Link exchange is an ongoing process and there isn’t any finishing line in this route. As you build links, it becomes easier day by day. But be attentive about choosing websites and accepting links.

 

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