“Doorway Page” is a Web page used to lead people to another target interactive site. The doorway page contains a link to your target page. The target page is where you hope the user will take some action such as purchasing an affiliate product or opting in to your program. The target page sells. The doorway page gets people’s attention and leads them to the target page.
Doorway pages serve two main purposes:
=> To optimize search engine placement
=> To target your initial approach to different demographics.
PLANNING YOUR DOORWAY PAGE
As with anything worthwhile, planning is the most important step. You should put a great deal of effort into your planning. This will save you effort later on.
The first two issues you must address in the planning stage are interdependent. They are “What demographic group will you target?” and “How will you provide value to that demographic?”
DESIGNING YOUR DOORWAY PAGE
Once you have a good solid plan for your doorway page, you need to begin the actual design process. Whether or not you farm out the design of your doorway page, you need to participate in the design process. At this point, it is time to turn your attention again to the content you will have on your page. Hopefully, you have decided during the planning stage the type and source of content you will use. Now you must decide how to display that content on a Web page.
The next step is to rough out a design layout on paper. Think about the most pleasing way to display the content on your Web page. This is where you begin to think seriously about the graphics you will use. You will need a background color or image for your page. The subtler, the better. You do not want to blind your visitors and overwhelm the content on your page with a busy background. You will also need a logo or similar type of “branding” graphic to give your page some identity. You may want to use photographs that you have available or can take to add a visual dimension to your written content. Consider how you will place the logo and photos in relation to the textual content on your site.
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