What to know about buying and selling websites

What to know about buying and selling websites

Before commissioning a hunt for a website purchase a smart web entrepreneur will discontinue and have a good consideration about what she needs the site to do and how it will fit within her by and large web business approach. Here is a list of the top four strategies to think about when buying a new website:

1. Buy a site that has targeted traffic for merchandise or service you by now manufacture or put on the market. You can straight traffic from the fresh site to your products/services in the course of promotion, email lists or sales pages. This is a grand way to launch a customer base very rapidly but you have to be positive that the traffic is quality, targeted traffic. Don’t plummet into the catch of buying a high traffic site that munches through lots of bandwidth but doesn’t contain the kind of consumer you can pull for proceeds, or else you may be buying a burden, not a benefit.

2. Buy a site to produce advertising profits. In this instance you might not modify the site other than by running to augment the quantity of traffic and progress the performance of advertisements on the site. Sites with lots of high-quality content but are inadequately optimized are just the thing for this strategy. Once you possess the rights to the material you can then additionally leverage it by repackaging and republishing the material in further ways – possibly information products, commentary marketing or as free enticements to connect an email list.

3. Buy a site purposely to turn it over hastily. This is I don’t know the most perilous scheme because you have to find sites that are evidently under performing with the prospective for a big upside effect after you complete your restoration. If at all possible you ought to situate e-commerce sites selling a product that has a reputable marketplace that is only just starting to take off online AND the up to date owners are not fine at search engine optimization or online advertising and are keen to sell.

The assumption is that you can swiftly put into practice your changes, fine-tuning a small number of proportion point increases in several areas, resultant in a good double figure boost in sales in a tiny period of time. If you can complete your effort in a minute prior to the general marketplace catches up you can make a mint by advertising the site at a premium previous to the Internet becomes drenched and your early mover advantage is eroded or the market slows.

4. Obtain a community driven site. If you are in a buying and selling websites business, make sure that you are a part of a community driven site wherein there is an enormous forum overflowing with a nice objective niche audience can be a gold mine to a entrepreneur. Time and again hobbyist fans, not meant to yield in any way constructed these sites. Their website might have ballooned in expansion to the position where the bandwidth is costing them a lot each month and given that they are not skilled in website monetization they will be agreeable to sell the site at a good deal price. This can be a great strategy to make publicity income but be very cautious with auhttp:/http://imtiaztips.blogspot.in//imtiaztips.blogspot.in/ience assortment. Some forum communities are very tricky to make money from and may end up costing you more in ongoing hosting fees.

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Earning money through buying and selling websites

Buying and selling websites have become quite a money making endeavor of the past years people have been making it a full time job. But, when you are in the market to start your own web company, make sure that you have as much information on your website, market and comps as you can.

Having enough information on the basics of buying and selling websites can give you an advantage in conducting the business. This is because it will make you more knowledgeable in the things that you are talking about. These pieces of information can also lead you to come up with good decisions that will help you earn more money by attracting more and more potential buyers.

One of the best selling points of any seller in terms of offering websites is his or her credibility. If the buying public knows that you have enough credibility, he or she wouldn’t hesitate to buy from you and can even make recommendations to his or her friends.

When it comes to buying and selling the website, here are some important things that you should keep in mind:

1. Don’t be impatient. In selling websites, the sales process has to take some time if you want to get the best price. In most cases, a period of several weeks or even months is common this is because the potential buyer is spending time doing background checks not only of the specific site but other websites that he or she has been taking into consideration. So, if you want to get the best deal, it is best to wait. As they say, great things come to those who wait. Who knows? You can find a buyer who is willing to buy your website for more that you have been expecting for.

2. Keep maintaining your website as though it is not on sale. Updating and taking care of your website as if you were not selling it is one of the selling points that many people are attracted with. Seeing a well maintained website will give them an idea that you are a credible seller and that they can trust you when it comes to issues involving financial aspects. If the website is well managed and well taken care of prior to selling, it can generate good impression and will open the doors for other possible deals and arrangements.

3. Be prepared to share a lot of private and confidential information. If you are not comfortable with this then you have a problem. The less information you give the lower the offer will be from potential buyers. The more information you give the more you expose yourself to unethical buyers.

4. Unless you are selling a modest priced website, you must protect yourself with Non Disclosure Agreements (NDA’s). This is very important because it will give you an image that you are a responsible seller who can give out information. It may also reflect you as a credible seller because it shows that you are open to financial transparency.

5. You must work with other website developers that can open the doors to pre-qualify buyers. This is very important because by working in close coordination with other developers, you will not open the doors to pre-qualify buyers but can also help you get some tips in selling the website effectively. You can also get the current trends in buying and selling websites.

Why Search Engine Visibility Is Important

Before You Build
Search engine optimization (SEO) is a powerful online marketing strategy. When done correctly, millions of online searchers can find you site among millions of top search results. Many web site owners consider SEO as an after-thought—after a site has already been built. If you are about to create a new site or redesign an existing one, understanding how the search engines work, how your target audience searches, and how best to design your site from the onset can save your company thousands of dollars in time and expenses.
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Affiliate Programs Directory!

This is a great way to send people to all your Traffic Exchanges, Downline Builders, etc… Simply make sure you signup for ALL the programs in that category and when someone visits a category within your Affiliate Programs Directory they will see a listing of all the programs in that category to join and add their referral codes. We put ths referral code form directly on these pages to encourage your visitors to signup for all the programs!
Use the URL below the category you want to link to:
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Search Engine Visibility related Web Sites & Books

Web Sites
Adventive
www.adventive.com/
This is one of the best marketing resources on the web. Adventive contains moderated discussion groups on sales, public relations, search engine marketing, online promotion, wireless communications, and effective web site design. The popular I-Search Discussion Group is located here.
High Rankings Advisor
www.highrankings.com/archives.htm
The High Rankings Advisor is an informative and witty, free weekly email newsletter written by search engine expert Jill Whalen. Jill keeps no secrets when it comes to optimizing sites for search engine visibility. It also contains excellent interviews with timely, accurate information.
Microsoft bCentral Daily Digest
http://digest.bcentral.com/
This is a free, moderated discussion list focused on web site design and marketing. Topics frequently covered include search engine marketing, graphic design, Hypertext Markup Language (HTML) coding, and more. Over 135,000 members make this list a great place to learn. It is published five days a week.
Microsoft bCentral Submit It!
http://submitit.bcentral.com/
This is a time-saving site submission and optimization service for small businesses. It offers an optimization check to ensure that your pages are ready for submission, a keyword selection tool, and rank checking and Inktomi inclusion features.
PositionPro
www.positionpro.com/
PositionPro is a web-based service that crawls a web site much like a search engine. PositionPro analyzes the web site’s content and provides valuable insight into how the search engines will view it. Included in the service are tools to help you optimize your content, ranking reports, and easy access into Inktomi and FAST paid inclusion programs.
Position Technologies, Inc.
www.positiontech.com/
Position Technologies is the leading provider of search traffic solutions. Through its partnerships with the leading search engines and value-added services, Position Technologies provides a unique platform for businesses to manage their search engine visibility and traffic.
Search Engine Forums
www.searchengineforums.com/
This is an online forum for discussions about current topics relating to search engine marketing. Top search engine experts moderate and contribute to forum discussions. Representatives from the major search engines and directories sometimes contribute to discussions.
Search Engine Optimization Tips
www.submit-it.com/subopt.htm
This gives tips on search engine–friendly design, keyword phrase selection, copywriting, and meta-tag optimization. It also includes search engine lead times for submitting a web site.
Search Engine Watch
www.searchenginewatch.com/
If you bookmark only one web site about search engine marketing, this is the one. It is the most reputable source of information on the search engines. Danny Sullivan’s Search Engine Reports are a “must -have” for all web site designers and online marketers.
SearchDay
www.searchenginewatch.com/searchday/
SearchDay is a free newsletter from Search Engine Watch, featuring web search news, reviews, tools, tips, and search engine headlines from across the web. Beyond breaking news, SearchDay also features tips and techniques for sharpening your web searching skills, reviews of specialized search sites and tools, interviews with important people in the world of search, and a variety of additional search-related content.
SEO Consultants Directory
www.seoconsultants.com/
Directory of professional, ethical search engine marketers who follow all the guidelines set forth by the search engines and directories. It is a great resource for finding search engine marketers who do not spam the search engines.
Ten Steps to Building Links to Your Site
ww.bcentral.com/articles/marketing/134.asp
Inbound links and “link popularity” are a very important part of any online marketing campaign. This article describes the tools required to build links and includes step-by-step instructions for organizing your campaign and locating the best links for your site.
Traffick.com
www.traffick.com/
This is a search engine marketing site that provides feature articles from top search engine experts and search engine news. The Traffick Directory provides links related to portals, search engines, vertical portals, web browsers, and web tools.
Webmaster World
www.webmasterworld.com/
This is an online forum for discussions about current topics relating to site design and search engine marketing. Representatives from the major search engines and directories sometimes contribute to discussions.
Books
Designing Web Usability: The Practice of SimplicityJakob NielsenNew Riders Publishingwww.useit.com/jakob/Webusability/Search engines, directory editors, and end users prefer sites that are simple and easy to use. Though not all advice presented in this book is search engine friendly, the information will help web site owners create sites that enhance the end-user experience and increase sales conversions.
Don’t Make Me Think: A Common Sense Approach to Web UsabilitySteve KrugNew Riders
Publishingwww.sensible.com/If I had to select only one book that would be required reading in a web site design class, this one would be it. Even though Don’t Make Me Think is classified as a usability book, it is a must-read for all web site designers who plan on creating a user-friendly web site. It also provides usability reviews and site design problem-solving tips.
Homepage Usabi
lity: 50 Websites DeconstructedJakob Nielsen and Marie TahirNew Riders
Publishingwww.useit.com/homepageusabilityUsability gurus Jakob Nielson and Marie Tahir present 113 guidelines for a user-friendly home page and analyze the home pages of popular web sites such as About.com and Microsoft. This is a great book for determining the effectiveness of your home page.
The Invisible Web: Uncovering Information Sources the Search Engines Can’t SeeChris Sherman and Gary PriceCyberAge Books
www.invisible-Web.net/Enormous expanses of the Internet are unreachable with standard web search engines. This book provides the key to finding these hidden resources by identifying how to uncover and use invisible web resources. Mapping the invisible web, when and how to use it, assessing the validity of the information, and the future of web searching are topics covered in detail.
Net Words—Creating High-Impact Online CopyNick Usborne McGraw-Hill
www.nickusborne.com/Nick Usborne speaks, writes, and consults on strategic copy issues for business online. For web sites, emails, and newsletters, he crafts messages that drive results. This book is a guide to creating copy that connects with customers and increases sales conversions. This is one of the best web copywriting books available.
Web Redesign Workflow That WorksKelly Goto and Emily CotlerNew Riders Publishingwww.web-redesign.com/Planning is one of the most cost-effective things a web site owner can do, especially when it comes to creating search engine–friendly designs. Kelly Goto and Emily Cotler provide a framework for a cohesive web workflow plan that saves web site owners time, money, and headaches. Read this book before designing your web site.
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What Exactly Is Spam?

As much as we all would like the search engines to give us clear guidelines on what does and does not constitute spam, we have to accept that it is an unrealistic expectation. Whenever a search engine presents a clear-cut spam guideline, unethical search engine marketers try to implement exceptions to the guideline. Then the search engines must update the guideline to include the new exceptions to the guideline, and so on, and so on. It’s a never-ending process. Thus, the search engines present general rather than specific guidelines as to what constitutes spam.
Search engine spam is more about how and to what extent a marketing technique is used rather than if a technique is used. Thus, the search engine Spam Police do not automatically penalize a site for using a design technique if that design technique is used in an appropriate manner. For example, a site that uses invisible DHTML layers for drop-down menus, such as the Position Technologies site are not penalized because the invisible layers serve a navigation purpose. However, if a design or writing technique is used to deliberately trick a search engine into offering inappropriate, irrelevant, redundant, or poor-quality search results, a site can be penalized for spamming.
To determine whether a search engine marketing strategy is spam, ask yourself the following questions:
· Does your web site’s actual content benefit your target audience and end users?
· Would you perform a search engine marketing strategy if the search engines did not exist?
· Are you building pages primarily for search engine positioning?
If you answered “yes” to the first and second questions and “no” to the third question, then in all likelihood, the search engine Spam Police will not consider the use of your design or writing strategies to be spam.
Conclusion
Utilizing spam techniques does not guarantee that your web pages get top search engine positions. Even if spam techniques work, the search engine positions are short-lived. After the search engines or competitors discover the spam, the site(s) utilizing spam are either penalized or permanently banned from the search engines. Then the spammers have to build another web site, another set of web pages, and begin the whole search engine marketing process all over again. This cat-and-mouse game can become very time consuming and expensive.Web pages with quality content and an acceptable search engine– friendly design consistently perform better on the search engines than spam pages. Because the pages contain quality content and the search engines have access to that quality content, there is no cat-and-mouse game. Sites that are optimized from the very beginning of the design and redesign process need little tweaking after the foundation is in place. Building a site for your target audience and following search engine best practices is one of the most cost-effective components of a search engine marketing campaign.
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